Are you looking for an Exciting career?
Here is an Oppurtunity to join the dynamic team of Mi Xiaomi India.
Job Role : Product Marketing Executive
About Job
- Ecosystem Product Marketing Executive have a critical role as part of Marketing team.
- They will be the SPOC for marketing team to execute campaigns
- Assist in increasing visibility and sales of the given categories across all platforms.
- The role requires your to be analytical, proactive and good communicators.
- You will be responsible for an entire marketing of the assigned portfolio
- Require you to ideate & execute the marketing campaigns throughout the lifecycle of the product.
Responsibilities
- Understanding the product and technical aspects of the product. Understand the market, competition and where do we stand.
- Coming up with product differentiation, positioning , and GTM for the product and product launches.
- Create marketing campaigns in line with the business objectives and execite it end to end. Working with insights derived after understanding consumer behaviour.
- Design contextual campaigns across platforms in order to improve sales, coordinate with content, design and digital marketing team to execute the same
- Coordinate with designers and content writers to create sales content and campaign creatives on Mi.com/ APP.
- Continuously finding agencies and working with them closely for day to day campaigns • Coordinate with design to team to create for sales/ marketing and campaigns banner
- Work with content manager to get the campaigns, product pages , make the content intuitive • Align relevant teams before new product launch, sale event and marketing campaigns
- Coordinate with partners to understand various offers on Mi products and gather relevant content to display on Mi.com.
- Keep Logistics team, CS team, Social Media team informed about a) New Launches b) Sales, Sale dates, volumes.
- Understand social media thoroughly. Come up with Social media engagement strategy and content creation on a continuous basis.
Requirements
- Experience: 2-4 Years. Inclination towards understanding technology
- Already displays copy skills through either [a]professional responsibilities as a copywriter for at least 2 years.
- Pro-active and someone who can smoothly work with multiple teams.
- Can bring creativity to operate under extremely tight constraints of time
Job Type : Full-time
Location : Bengaluru
Experience : 1 - 5 Years
Business Unit : Product
