Responsibilities
- Leading and building best-in-class content marketing campaigns for Hotstar Specials which are driven by innovation to build high ITW (intent to watch) and ITS (intent to subscribe).
- Generate top of funnel viewer sampling and subscription conversions.
- Work cross-functionally with Platform, Content, Social, PR, Digital and Creative Communication teams to develop marketing creatives and ideas and collaborate with Production houses and talent to build show viewership.
- Lead the campaign strategy and development workflow to deliver campaign goals.
- Consistently measure the performance of show marketing campaigns and make timely adjustments to improve the marketing outcomes as well as and making the relevant recommendations to improve our promotion strategy.
- Collaborate with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes (viewership growth or subscription growth) on the back of differential marketing investments with the aim of maximizing ROI and optimizing CAC on marketing campaigns.
- Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective.
Requirements
- You love entertainment and consume ridiculous amounts of content - Movies, Shows.
- You are a thought-leader with a strong and well-informed point of view to critically analyze the latest trends and tactics to help grow earned media.
- At least 8 years of experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment media (TV and/or film) or worked with a top innovative brand, advertising or media agency with an emphasis on long form Content Marketing.
- Have a deep understanding of consumer insights and how they are translated into creative strategy and campaigns.
- FMCG experience is a big plus.
- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home).
- Understanding of the digital ecosystem, current marketing trends in acquisition as well as brand-building, marketing opportunities.
- Should have understanding of marketing, social and media analytics to evaluate performance and impact of creative campaigns to aid optimization of marketing campaigns.
- Is a cross-functional leader who is able to engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners including show runners, production houses and talent.
- Ability to manage multiple time-sensitive projects simultaneously working both independently and in close collaboration with a variety of stakeholders.
- Are unafraid to take risks and have the ability to pivot without getting stalled by challenges along the way.
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